Most homeowners don’t realize it until it’s too late: the most expensive part of a home project isn’t just what you buy—it’s what you don’t know.

The questions you didn’t know to ask.
The steps you were never told to take.
The blind spots that derail budgets, timelines, and even relationships.

Those are the things that keep people up at night—and the exact things we provide inside Private HQ.

This isn’t another library of generic “tips.” Private HQ is where you get precise, insider guidance tailored to your specific project and the realities of building and renovating. The kind of information you’ll never find in a Pinterest board or a Google search.

Here’s what makes it different:

• A guided process. We walk you through your home project step-by-step so nothing slips through the cracks. Write it down, track it, and move forward with confidence.

• Micro-specific answers. You won’t have to wade through fluff—we get right to the point. If you're debating material substitutions, we’ll show you when to hold the line and when it’s safe to pivot. If you’re about to make a decision that could cost you thousands, we’ll flag it before you commit. Search articles, lessons, ask a question, or hop on a call.

• Expert perspective. Every piece of content inside Private HQ is written from years of being on site, 20 years of designing residential houses, working with hundreds of homeowners, and solving problems most don’t even know are coming.

• Expensive mistakes, prevented. This isn’t about cutting corners, it’s about knowing where corners get cut (or missed entirely) so you can stop it before it costs you.

We’re not here to give you shortcuts, endless content, or another DIY hack.
We’re here to get you clarity—fast, certainty in your decisions, and the peace of knowing you’re not about to make an expensive mistake.

That’s what Private HQ delivers. Apply today.