The Psychology of Choice
When you start building your home, you will be overwhelmed with all the questions your team will ask of you.
“What color and material are you using for your siding? And railing? And driveway?..."
I don’t know about you, but I get overwhelmed just being asked “What’s for dinner.”
You too?
We live in an unprecedented age of options. And that can make choice difficult.
“Choice is just as much about who we are as it is about what the product is.” Sheena Iyengar, Ted talk speaker of The Art of Choosing.
It’s all about preference. And the underbelly of preference is bias.
We are going to learn about the various ways biases control our decision making, things to look out for, why questions are hard, and how we can make those hard questions easier.
Then let’s dive into our 21 Days of Decisions.
Let's move on to the next lesson