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The Psychology of Choice

The Psychology of Choice

The Psychology of Choice

When you start building  your home, you will be overwhelmed with all the questions your team will ask of you. 

“What color and material are you using for your siding? And railing? And driveway?..."

I don’t know about you, but I get overwhelmed just being asked “What’s for dinner.” 

You too?

We live in an unprecedented age of options. And that can make choice difficult. 

“Choice is just as much about who we are as it is about what the product is.” Sheena Iyengar, Ted talk speaker of The Art of Choosing. 

It’s all about preference. And the underbelly of preference is bias. 

We are going to learn about the various ways biases control our decision making, things to look out for, why questions are hard, and how we can make those hard questions easier.

Then let’s dive into our 21 Days of Decisions.

About Your Expert

Chelsey Morphy is an architectural designer, home consultant, and the founder of Homeowner HQ. With two decades of experience…

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© 2026 Homeowner HQ | All Rights Reserved

Homeowner HQ

Beautiful homes. Better informed homeowners.

For Homeowners

For Professionals

Homeowner HQ

© 2026 Homeowner HQ | All Rights Reserved

Homeowner HQ

Beautiful homes. Better informed homeowners.

For Homeowners

For Professionals

Homeowner HQ

© 2026 Homeowner HQ | All Rights Reserved