Homeowner HQ is a platform dedicated to helping homeowners plan, hire, manage, and execute their home projects with confidence.

Our mission is to simplify the process of building, renovating, and designing by providing the tools, resources, and guidance homeowners need to bring their vision to life.

Homeowner HQ was created to take the stress out of home projects by making the process clear, organized, and approachable. Whether you’re starting a new build, tackling a renovation, or dreaming of a backyard transformation, Homeowner HQ is here to help you make informed decisions every step of the way. Led by Chelsey Morphy, an experienced architectural designer with nearly two decades of expertise, Homeowner HQ combines professional knowledge with a deep understanding of what it’s like to go through the process as a homeowner.

With a focus on education, budgeting tools, and access to trusted professionals, Homeowner HQ is designed to empower homeowners to take control of their projects. From checklists and directories to expert insights, we’re here to ensure that your project is as smooth and successful as possible.

FEATURED IN:

Our Offers

Ways To Work With Us

Find the Right Support for Your Project.

Private Consulting

Work one-on-one with Chelsey to get personalized guidance for your home project. From design advice to navigating permits and hiring professionals, private consulting helps you move forward with clarity and confidence.

The Home Hub

Our all-in-one support system for homeowners tackling big projects. Inside, you'll find programs, expert guidance, monthly calls, 1:1 consults, templates, and resources—giving you everything you need to feel informed and confident from start to finish.

The Concrete Method

Our mini-masterclass for homeowners ready to start smart. Through 8 focused lessons, a guided workbook, and private consulting, you'll get the clarity, structure, and confidence to plan your project the right way—before the real money starts moving.

House Plans

Explore a curated collection of professionally designed house plans, from carriage homes to custom estates. Each plan is ready to purchase and tailored for both style and functionality, saving you time and money.

From Our Clients

Don't just take our word for it.

"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client

"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client
"I just submitted the permit application. I was a seamless process. We have you to thank!!!"
Dave & Sarah, Design & Consulting Clients
"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."
Jay, Consulting Client
"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."
Tyne, Home Hub Member
"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."
Shauna, Design Client & Home Hub Member
"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."
John, Design & Consulting Client

Support

How We Can Help

Here's just a few ways….

Vision Clarity: Define and refine the vision for your home project.

Budget Planning: Understand and manage budgets, construction draws, and financial planning.
Hiring Professionals: Identify, vet, and hire the right design and build professionals.
Stress Reduction: Minimize stress and enjoy the home-building or renovation process.
Permit Applications: Navigate the building and variance development permit process with confidence.
Design Process: Understand the architectural and interior design processes, and what to expect.

Decision Making: Stay on top of important decisions before and during construction.
Project Planning: Develop a clear roadmap and timeline for your project.
Decision Confidence: Empower yourself to make informed decisions that align with your goals.
Problem Solving: Address and overcome challenges that arise during the project.
Communication: Improve communication with your project team to ensure a smooth process.
House Plans: Reviewing plans or purchasing a stock house plan, we're here to help.
And so much more…

Vision Clarity: Define and refine the vision for your home project.

Budget Planning: Understand and manage budgets, construction draws, and financial planning.
Hiring Professionals: Identify, vet, and hire the right design and build professionals.
Stress Reduction: Minimize stress and enjoy the home-building or renovation process.
Permit Applications: Navigate the building and variance development permit process with confidence.
Design Process: Understand the architectural and interior design processes, and what to expect.

Decision Making: Stay on top of important decisions before and during construction.
Project Planning: Develop a clear roadmap and timeline for your project.
Decision Confidence: Empower yourself to make informed decisions that align with your goals.
Problem Solving: Address and overcome challenges that arise during the project.
Communication: Improve communication with your project team to ensure a smooth process.
House Plans: Reviewing plans or purchasing a stock house plan, we're here to help.
And so much more…

Meet Chelsey

About The Founder

19+ years. 200+ projects. One clear mission.

I'm Chelsey Morphy — an architectural designer and the founder of Homeowner HQ. I grew up on job sites, studied the technical side of design, and spent the last 19+ years designing new homes and renovations, including a feature in HGTV, and guiding homeowners through the chaos and decisions of building and renovating. I've seen where projects go off track — and I built this platform to make sure yours doesn’t. My goal? To help you design smart, plan well, and feel confident every step of the way. Whether you're building your dream home or managing a reno, I’m here to help you make decisions you won’t regret.

FEATURED IN:

Experience

Through The Years

Built from Experience. Shaped by Passion.

2006
Potts Design & Co.
Growing up on her father’s job sites, building luxury multi-million dollar estates, Chelsey’s passion for home design started early. In 2006, she founded Potts Design & Co., working with hundreds of homeowners and industry professionals—developers, contractors, engineers, and designers—including her husband, a civil contractor.
2018
Property & Pregnancy
After nearly 20 years and 200+ projects, Chelsey and her family began developing two homes and a barn on a 15-acre property—future estate in the making. Oh, and amidst purchasing property and rezoning, they welcomed their daughter into the world. Big milestones, big dreams—all in one unforgettable year.
2018
Howe Sound Excavating
As if 2018 wasn’t already packed, Troy launched Howe Sound Excavating, offering residential excavation, site services, rock wall, and landscaping construction after 2 decades in the industry. Juggling a new business, a growing family, and developing a 15-acre property made this year one for the books. Re-zoning and land clearing also took place at the property.
2019
HGTV Feature & Design
In 2019, one of Chelsey's home designs was featured on HGTV Canada’s Worst to First as the inspiration home—a proud moment for her career. This was also the year the family tackled their biggest project yet: designing, permitting, and breaking ground on all three buildings for their 15-acre property. It was a year of creativity, hard work, and bringing big visions to life.
2020
Construction & Covid
In 2020, they got their house to lock-up just as Covid hit. Construction came to a halt until the industry boomed, bringing chaos with it. To keep things moving, they were forced to live apart—Troy at work and the rest of the family on-site, balancing the build and too many house designs. The year was anything but easy, but through it all, they remained safe, healthy, & focused on moving forward.
2022
Homeowner HQ
In 2022, the spark of Homeowner HQ began. Chelsey started consulting clients through their new builds & renovations, guiding them and answering their questions along the way. But between client work, raising a child, and managing their own build, Homeowner HQ was still just a seed of what it is today—a resource built from the realization that homeowners need better tools and support.
2025
A New Chapter
This year marked the culmination of years of dedication and vision. We passed our final home inspection and Homeowner HQ took major strides with the launch of our website, private consulting, and a directory of trusted professionals and products. With The Concrete Method and our signature offer, The Home Hub, on the horizon, we’re excited to empower homeowners with even more tools to navigate their projects confidently.

Our Partners

Ways To Partner With Us

Helping Homeowners Build Smarter, Not Harder.

Referral Directory

Be part of our trusted directory, connecting you directly with homeowners searching for professionals & products to bring their projects to life. It's the perfect way to showcase your expertise or product to a highly targeted audience.

Editorial Content

Collaborate on engaging articles or guides that position you as an expert while providing valuable insights to homeowners. Your voice can help educate and inspire, building trust with potential clients.

Workshop Host

Share your expertise by hosting workshops in The Home Hub, helping homeowners gain clarity and confidence in their projects. It's a unique opportunity to showcase your knowledge and connect directly with future clients.

Our mission is to simplify the process of building, renovating, and designing by providing the tools, resources, and guidance homeowners need to bring their vision to life.

Our mission is to simplify the process of building, renovating, and designing by providing the tools, resources, and guidance homeowners need to bring their vision to life.

Our mission is to simplify the process of building, renovating, and designing by providing the tools, resources, and guidance homeowners need to bring their vision to life.

From Our Clients

From Our Clients

From Our Clients

"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."

Tyne, Home Hub Member

"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."

Jay, Consulting Client

"I just submitted the permit application. I was a seamless process. We have you to thank!!!"

Dave & Sarah, Design & Consulting Clients

"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."

Shauna, Design Client & Home Hub Member

"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."

John, Design & Consulting Client

"I just submitted the permit application. I was a seamless process. We have you to thank!!!"

Dave & Sarah, Design & Consulting Clients

"That's really helpful info. Thank you! I feel better from this conversation. Thank you for taking the time to hash this out with me. I sincerely appreciate it."

Jay, Consulting Client

"Thank you again, I'm so appreciative you guys encouraged me to get more information and be more clear with the contractor. I feel a lot better."

Tyne, Home Hub Member

"A platform like this is super helpful, especially for the stage we are at-which seems like a major decision is required every 24 hrs."

Shauna, Design Client & Home Hub Member

"The vision of pretty much two years ago finally realized! Inspection passed, permit closed. Lots of big milestones in the last couple of weeks."

John, Design & Consulting Client

Support

Support

Support

Meet Chelsey

Meet Chelsey

Meet Chelsey

2006

Potts Design & Co.

2018

Property & Pregnancy

2018

Howe Sound Excavating

2019

HGTV Feature & Design

2020

Construction & Covid

2022

Homeowner HQ

2025

A New Chapter