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Our website just keeps growing, so we wanted to take a moment and show you how to actually use it.
Homeowner HQ isn’t meant to be overwhelming or something you have to “figure out.” It’s designed to support you through a home project—whether you’re just starting to think about it or you’re already deep in decisions.
So here’s a simple, page-by-page walkthrough of what’s here and how it can help.
The Home Page: Start Here
The home page is your orientation point. It explains what Homeowner HQ is (and isn’t).
We’re not here to tell you what to build or renovate. We’re here to help you:
Ask better questions
Communicate more clearly with contractors and trades
Make informed decisions without feeling intimidated
If you’ve ever felt like you should know something but didn’t know who to ask—this is for you.

The Directory: Professionals You Can Actually Trust
Instead of bookmarking websites, screenshotting Instagram profiles, or trying to remember names later, you can save professionals directly from our directory.
Designers. Builders. Landscape designers. Trades.
Our directory isn’t a list of everyone who paid to be there. Professionals can sign up, but they’re only added once a homeowner who has worked with them recommends them.
That means:
No pay-to-play listings
No random names
No guessing who’s legit
Over time, this becomes a short list of people homeowners would actually hire again.

Inspiration Library: Save Ideas Without Losing the Source
Think of this like Pinterest—but connected to real professionals.
The Inspiration Library is a visual scroll of images and renderings from professionals in our directory. You can browse ideas, get inspired, and (eventually) save images while knowing who actually created the work. (saving option coming soon)
No dead ends. No wondering if the photo is even real. And certainly no ads.

Sourcebook: Products & Real Recommendations
The Sourcebook is where we collect:
Products
Resources
Tools
Services
All things that come up during real projects.
Instead of endlessly Googling or relying on sponsored lists, this is meant to be a growing, practical reference you can come back to when decisions pop up.
Resources: Checklists, Templates & Tools
The Resources page is where things get practical.
This is where you’ll find checklists, templates, and tools you can actually use during your project—things like planning guides, review checklists, and decision frameworks that help you stay organized and informed. These are the kinds of tools homeowners usually create too late… after something has already gone sideways. The goal here is to give them to you early, so you’re prepared before decisions are locked in.

The Blog: Learn Before You’re Forced To
The blog is where we break things down:
Budget realities
Contractor pricing
Team roles
Common mistakes
Things homeowners wish they knew sooner
It’s not theory—it’s based on real projects, real conversations, and real problems that come up during builds and renovations.

Sign Up (It’s Free): What You Unlock
Starting a home project can feel overwhelming. Not because you’re incapable, but because there’s so much information coming at you all at once.
Professionals, products, inspiration, advice, decisions.
A free Homeowner HQ account is designed to give you one simple thing most homeowners are missing:
a place to keep everything that matters to your project. One Account. One Place. Less Mental Load.
No more digging through emails or browser tabs trying to find “that one thing you saw.”
With a free account, you can:
Save directory professionals
Bookmark blog posts
Save Sourcebook items
Save inspiration images
Basically, you start building your HQ.
You can browse the site without an account, but signing up lets you save things so you’re not starting from scratch every time you come back.

Private HQ: Deeper Support, Clearer Decisions
Private HQ is for homeowners who want more guidance and structure.
This is where you’ll find:
Private articles
Deeper explanations
Practical frameworks
Answers to questions homeowners ask behind the scenes
Side note: This is also where concepts from The Concrete Method show up—clarity, budgeting, team building, reviewing plans, and understanding what actually matters at each stage of a project. It’s about making the process feel more solid and less chaotic.
Consulting: When You Want to Talk It Through
Sometimes you don’t need another article—you need to talk to someone who understands the process.
Consulting is for homeowners who want direct guidance on their specific situation. Whether you’re reviewing plans, trying to sense-check a quote, figuring out who to hire next, or feeling stuck between decisions, this is where we work through it together. It’s not about telling you what to do—it’s about helping you ask the right questions, understand your options, and move forward with confidence instead of second-guessing.
Use What You Need, When You Need It
You don’t have to use everything at once.
Some people come for the directory.
Some come for the education.
Some just want reassurance they’re asking the right questions.
Homeowner HQ is here to meet you where you are—and grow with you as your project does.
If you ever feel unsure about where to start, start with the blog… and go from there.

Chelsey Morphy
Home Consultant & Designer
Chelsey Morphy is an architectural designer, home consultant, and the founder of Homeowner HQ. With nearly two decades of experience in new home and renovation design, she brings a rare dual perspective as both a designer and homeowner. Her mission is to bridge the gap between homeowners and industry professionals by offering education, guidance, and real-world support that simplifies the building process. Her work has been featured on HGTV and trusted by hundreds of clients, contractors, and fellow designers alike. Now she’s creating the go-to platform, Homeowner HQ, for planning, budgeting, and managing home projects with confidence.
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