You're building a damn house. It's time to stop winging it.

This is your biggest investment. You deserve a plan that actually works—without the fluff, without the drama, and without wasting money on mistakes.

Work with us

"After nearly two decades in the industry, I created The Concrete Method to give homeowners what no one else does — clarity. Because starting your project with a solid plan isn’t just smart—it’s essential."

— Chelsey, Founder of Homeowner HQ

Most homeowners start their projects making big decisions based on Instagram reels, Google searches, and contractor advice from a friend-of-a-friend. Then they dive in, cross their fingers, and hope they hired the right team—letting those voices shape every step of the process.

But is that really how you want your biggest investment to unfold?

You’ve been collecting inspo for months.
Your notes app is overflowing.
You’ve got big dreams—and zero idea what to do first.

You're wondering:

“How do I even start?”
“Can I afford this?”
“Who do I need on my team?”
“Why is no one explaining this clearly!?”

Sound Familiar?

That’s where The Concrete Method comes in.

Join The Concrete Method

The Concrete Method is your no-BS roadmap to confidently planning, designing, and building a home you actually want to live in.

Introductions

Meet Your Guide

Hi, I’m Chelsey—architectural designer, consultant, and founder of Homeowner HQ.

I'm an architectural designer with nearly 20 years of experience, a homeowner who’s been in your shoes, and a woman who’s managed 200+ projects from dirt lot to dream home.

I’ve worked with every type of client, contractor, and city permit office you can imagine. I’ve made the mistakes, learned the lessons, and created a method that actually works.

And now I’m teaching it to you.

Because the truth is—your dream deserves more than Pinterest boards and crossed fingers.

I'm an architectural designer with nearly 20 years of experience, a homeowner who’s been in your shoes, and a woman who’s managed 200+ projects from dirt lot to dream home.

I’ve worked with every type of client, contractor, and city permit office you can imagine. I’ve made the mistakes, learned the lessons, and created a method that actually works.

And now I’m teaching it to you.

Because the truth is—your dream deserves more than Pinterest boards and crossed fingers.

Know More. Build Better.

Why Projects Go Off the Rails

From unexpected costs to untrustworthy contractors, the risks can quickly add up. By understanding the process before you begin, you can avoid costly mistakes, protect your investment, and actually enjoy bringing your vision to life. Don’t let the unknown take control—be informed, be prepared, and build with confidence.

38%

homeowners spent an average of 38% more than planned

4th

Home Improvement scams placed 4th on the list of Top 10 Riskiest Scams across Canada

1 in 0

1 in 10 couples consider separation or divorce during a home project

1 in 0

1 in 10 couples consider separation or divorce during a home project

1 in 0

1 in 10 couples consider separation or divorce during a home project

Renovations typically go over budget by 44%

homeowners spend an average of 38% more than planned

0th

Home improvement scams rank 4th among top 10 riskiest scams

0th

Home improvement scams rank 4th among top 10 riskiest scams

0th

Home improvement scams rank 4th among top 10 riskiest scams

The Concrete Method is a self-paced course that walks you through the

8 essential stages of every home project.

The Concrete Method is a self-paced course that walks you through the 8 essential stages of every home project.

The Concrete Method is a self-paced course that walks you through the

8 essential stages of every home project.

No jargon. No gatekeeping. No overwhelming spreadsheets.

Just clear, strategic guidance on what matters most, when it matters—and how to make decisions that move you forward.

No jargon. No gatekeeping. No overwhelming spreadsheets.

Just clear, strategic guidance on what matters most, when it matters—and how to make decisions that move you forward.

Unlock the 8-Step Plan

The 8 Step Method

What You'll Learn

These are the 8 areas most homeowners overlook—but every home project touches all of them:

These are the areas most overlook—but every home project touches all 8:

Clarity on Your Project – Know exactly what you want (and why).

Own Your Money Mindset – Make decisions that align with your budget.

Narrow Your Team – Know who you need and when to bring them in.

Community Support – Ask for help. Build your dream with backup.

Review Your Plans – Understand the min. requirements for your plans.

Enhance Your Build – Know how to keep things on track and budget).

Tailor Your Interiors – Design a space that works for you and your life.

Exteriors = Important – A well-designed yard is part of a well-designed home.

The Goods

What's Included

When you join The Concrete Method, you get:

These are the areas most overlook—but every home project touches all 8:

8 Video Lessons packed with insight, strategy, and real talk

Printable Workbook to organize your thoughts & make informed decisions.
A 1:1 call with Chelsey to go over any Q's you have about your project.
The same method I use with private clients (who usually pay thousands)
$500 credit toward The Home Hub if you decide to upgrade
Zero fluff. Just what works—and has worked—for nearly 20 years.

Get the Blueprint

I can't imagine going through
our renovation without it!

I can't imagine going through our renovation without it!

We came in feeling overwhelmed by the endless decisions and uncertain about where to even start, but this program broke everything down in a way that was so easy to follow. Each lesson felt like it was speaking directly to our specific situation, guiding us with practical advice and simple steps we could take immediately. I can’t imagine going through our renovation without it!

Smiling homeowner sharing a testimonial about their success with The Concrete Method

Sarah & Mark

FAQ's

Who It's For?

How is this different from just hiring a designer or contractor?

Do I need this if I already hired someone?

Is it for new homes and renovations?

How long do I have access?

Who It's For?

How is this different from just hiring a designer or contractor?

Do I need this if I already hired someone?

Is it for new homes and renovations?

How long do I have access?

Who It's For?

How is this different from just hiring a designer or contractor?

Do I need this if I already hired someone?

Is it for new homes and renovations?

How long do I have access?

Let’s be honest…

You can’t afford to “wing it” on a six-figure investment.
And no amount of inspo will tell you how to turn your ideas into action.

So before you pick tiles or choose a contractor, take this time to lay the right foundation—for your project and your peace of mind.

Because your home should feel good to live in—
And the process should feel good too.

Still on the Fence? Book a Call.

Ready to Get Started?

Join the waitlist today, and I’ll send you my 2025 Home Project Report for free so you can get a head start. No gatekeeping. No confusion. Just expert guidance from a woman who’s helped hundreds of homeowners like you.

Sign up now, and take the first step toward a stress-free home project journey.

Join the waitlist today, and I’ll send you my 2025 Home Project Report for free so you can get a head start. No gatekeeping. No confusion. Just expert guidance from a woman who’s helped hundreds of homeowners like you.

Sign up now, and take the first step toward a stress-free home project journey.

Learn the Method

Disclaimer:
By purchasing The Concrete Method, you acknowledge and agree to the following terms: This program is designed to provide educational guidance for homeowners navigating their home projects. While we are committed to delivering high-quality content and resources, results will vary based on individual effort, circumstances, and implementation. Due to the digital nature of this course, we do not offer refunds. However, we are dedicated to your success. If you complete all lessons and coursework and feel you did not receive value, please email us at hey@homeownerhq.co, and we will work with you to ensure you get the most out of the program. By enrolling, you agree to these terms and understand that all course materials are for personal use only and may not be shared, reproduced, or distributed without permission.

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You're building a damn house. It's time to stop winging it.

You're building a damn house. It's time to stop winging it.

Introductions

Introductions

Introductions

Know More. Build Better.

Know More. Build Better.

Know More. Build Better.

The 8 Step Method

The 8 Step Method

The 8 Step Method

The Goods

The Goods

The Goods

I can't imagine going throughour renovation without it!

I can't imagine going through our renovation without it!

Sarah & Mark

I can't imagine going through
our renovation without it!