Join The Next Generation of Construction Professionals

Step into the Future of Home Projects

Work with homeowners who are ready, educated, and excited to build something great.

Apply Now

Imagine this…

You get a call from a homeowner. They already know their scope, their budget, their timeline — and what kind of work you specialize in.

They’re not asking, “What’s a variance?” or “Do I really need a permit?”
They’re asking, “What’s your availability?” and “When can we get started?”

That’s the power of Private HQ — our signature program and platform for Homeowners.
So when you get a lead from us, they’re not just ready to hire.
They’re knowledgeable and ready to start.

You get a call from a homeowner. They already know their scope, their budget, their timeline — and what kind of work you specialize in.

They’re not asking, “What’s a variance?” or “Do I really need a permit?”
They’re asking, “What’s your availability?” and “When can we get started?”

That’s the power of Private HQ — our signature program and platform for Homeowners.
So when you get a lead from us, they’re not just ready to hire.
They’re knowledgeable and ready to start.

You get a call from a homeowner. They already know their scope, their budget, their timeline — and what kind of work you specialize in.

They’re not asking, “What’s a variance?” or “Do I really need a permit?”
They’re asking, “What’s your availability?” and “When can we get started?”

That’s the power of Private HQ — our signature program and platform for Homeowners.
So when you get a lead from us, they’re not just ready to hire.
They’re knowledgeable and ready to start.

What You'll Get

We weren't loving the other listing sites, so we built something better

✓ No-Pitch Profiles
You don’t have to sell yourself. We create your profile, highlight your strengths, and position you as a trusted professional in our curated directory.

✓ High-Intent Homeowner Leads
You’ll hear from people who actually want to work with you — because their vision, budget, and expectations already align with what you do.

✓ Featured in Our Network
Every new partner is featured in our newsletter and shared with our growing audience of homeowners actively working on their homes.

✓ Opportunities for Visibility
You may be invited to contribute to our blog (Field Notes), be featured in the podcast, or teach/mentor inside our paid member space, Private HQ.

✓ A Vetted, Aligned Community
You’re not just another listing. We’ve worked in the industry, and we only invite professionals we’d trust on our own projects — and we promote accordingly.

View The Directory

What It’s Like Working with an HQ Homeowner?

Select a project example to see what it would be like.

Homeowner 1

Homeowner 2

Homeowner 3

Homeowner 4

Project:

New Build

Found You Through*:

Private HQ

Preparedness:

Fully Prepared

Working with them feels like:

They’ve done their homework and genuinely want to get it right. They show up with a clear vision, organized budget, and a checklist already in hand. Your job? Do what you do best—no hand-holding required.

Homeowner 1

Homeowner 2

Homeowner 3

Homeowner 4

Project:

New Build

Found You Through*:

Private HQ

Preparedness:

Fully Prepared

Working with them feels like:

Homeowner 1

Homeowner 2

Homeowner 3

Homeowner 4

Project:

New Build

Found You Through*:

Private HQ

Preparedness:

Fully Prepared

Working with them feels like:

*Every HQ professional receives a Directory profile and a feature on our email list. Where you're featured next depends on how you choose to partner with us.

What Makes Us Different

We weren't loving the other listing sites, so we built something better

Homeowner HQ

Other Listing Sites

Curated Directory

Vetted professionals only

Anyone can sign up

Leads You Actually Want

From homeowners aligned with your work

Mixed-quality leads and tire-kickers

Profile Setup for You

We build and feature your profile

You do all the work and you're on your own

Featured Exposure (excl.*)

Directory, email list, blog, podcast & programs*

Pay to promote yourself

Client Education First

Homeowners are educated before reaching out

Most don’t know where to begin

Trusted Relationships

Quality over quantity

Volume over vetting

Community Connection

Monthly Zoom calls w/ other professionals

No connection, just another listing

Ready to Get Started?

Apply to become a Homeowner HQ Partner in just a few simple steps — most applications are reviewed within a week.

APPLY

Apply

Submit your profile, past work, and a bit about your process. We want to get to know you.

Review

We vet each application to ensure we’re aligned in values, quality, and communication.

Get Listed

Once approved, we’ll create your profile and feature you to our audience.

Get Discovered

Homeowners find your profile while actively planning their project. No need to cold outreach.

Be Recommended

We’ll personally recommend you to homeowners if your work and availability aligns.

Get Featured (Optional)

You may be invited to collaborate on Field Notes, the podcast, or as a Private HQ mentor.

Apply Now

Join The Directory

Get featured, connect with better clients, and grow your reach.

Still Have Questions? We Got You.

Still Have Questions?

We Got You.

Who can apply to the directory?

Is there a cost to join?

What does “vetted” mean?

Will I get leads?

How do I stand out in the directory?

What kind of homeowners will reach out?

I'm not a professional, can I recommend someone I hired and loved?

Do I get to connect with other professionals in the directory?

Can I collaborate with HQ beyond the directory?

Who can apply to the directory?

Is there a cost to join?

What does “vetted” mean?

Will I get leads?

How do I stand out in the directory?

What kind of homeowners will reach out?

I'm not a professional, can I recommend someone I hired and loved?

Do I get to connect with other professionals in the directory?

Can I collaborate with HQ beyond the directory?

Who can apply to the directory?

Is there a cost to join?

What does “vetted” mean?

Will I get leads?

How do I stand out in the directory?

What kind of homeowners will reach out?

I'm not a professional, can I recommend someone I hired and loved?

Do I get to connect with other professionals in the directory?

Can I collaborate with HQ beyond the directory?